On the 4th of August, Art Everywhere US, the largest open-air art show in the world, kicked-off in New York’s Time Square.
A proud successor of Art Everywhere UK, the project brings the greatest masterpieces of American art to the masses – everywhere across the 50 states. For a month, some 50,000 displays–including billboards, busses and taxies, street furniture and transit hubs are set to become canvases, featuring 58 of America’s most known and loved works of art.
The Art Everywhere US came to life thanks to the collaboration between five American museums and Outdoor Advertising Association of America, whose members donated the advertising space for the project. Back in April, the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, National Gallery of Art and the Whitney Museum of American Art have all submitted a selection of works for a public vote, which selected the finalists of the project.
The unique outdoor art collection which includes Edward Hopper’s “Nighthawks,”which topped the voting list, Grant Wood’s “American Gothic,” Gilbert Stuart’s “George Washington”, Andy Wahol’s soup cans as well as many others.
One of the notable elements of the artsy cultural campaign is the use of augmented reality is the Blippar app, which helps brings the paintings to life, allowing access to additional information, audio guides and Twitter/Instagram competition.
Check out the project official website for an art map and information about the masterpieces part of the collection. You can also follow the art’s urban journey on Twitter using #ArtEverywhereUS
Let’s hope next year more European countries will be ready to join the experience!